What Do You Want?

I always wanted to know what I really want.  As a kid, I’ve always looked up to super heroes and always wanted to be one, but as I got older I desired a different want with the opposite sex.  A man is always desiring to have what he doesn’t have and by the time he gets he doesn’t want it,  not in all cases but in most scenarios.  But I can remember seeing the movie “The Notebook”  and there was a special scene in that movie when Noah asked Ryan “What do you want”  showing his expression that all he wants is her.  So to bring this to a business mindset my question is to you:  What do you really want for your business?